About

Branding is not just a logo, colors, or fonts. The Visual Identity is important indeed. But it's effective only when It's backed by strong foundations: 𝗩𝗶𝘀𝗶𝗼𝗻, 𝗠𝗶𝘀𝘀𝗶𝗼𝗻, 𝗩𝗮𝗹𝘂𝗲𝘀 & 𝗩𝗼𝗶𝗰𝗲, 𝗔𝗿𝗰𝗵𝗲𝘁𝘆𝗽𝗲, 𝗧𝗵𝗲𝗺𝗲 𝗜𝗱𝗲𝗮𝘀, 𝗮𝗻𝗱 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗻𝗰𝗲𝗽𝘁.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 is ultimately about 𝗣𝘀𝘆𝗰𝗵𝗼𝗹𝗼𝗴𝘆; how people feel when they interact with a brand. A strong brand creates 𝘁𝗿𝘂𝘀𝘁, 𝗿𝗲𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻, 𝘄𝗵𝗶𝗰𝗵 𝗱𝗿𝗶𝘃𝗲 𝗹𝗼𝗻𝗴-𝘁𝗲𝗿𝗺 𝗹𝗼𝘆𝗮𝗹𝘁𝘆.

TheGoharyPatterns builds those foundations and connect them to a complete Brand Identity system 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆, 𝗩𝗶𝘀𝘂𝗮𝗹𝘀, 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴, 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗥𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗣𝗿𝗲𝘀𝗲𝗻𝗰𝗲; This approach blends strategic branding with 𝗔𝗜-𝗽𝗼𝘄𝗲𝗿𝗲𝗱 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗰𝗿𝗲𝗮𝘁𝗶𝗼𝗻 𝗮𝗻𝗱 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗱𝗲𝘀𝗶𝗴𝗻 𝘁𝗲𝗰𝗵𝗻𝗶𝗾𝘂𝗲𝘀, allowing us to deliver scalable, high-quality 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝘃𝗶𝘀𝘂𝗮𝗹𝘀 tailored to each brand.

The focus is on making sure that the brand isn’t just designed to look good today, but is structured to stay consistent, recognizable, and meaningful for years to come.

Services

Strategic Branding

Comprehensive exploration of Brand foundations and Strategic core
Market, Business, and Target Audience Assessment
Evaluation & Optimization of the Current Brand Core Foundation structure
Development of Target Segments and their Persona Profiles
Creation of a detailed Customer Journey Map
Definition of Brand Concept, Persona and Archetype
Assessment and Refinement of the Brand’s Visual Presence
Exploration of AI-assisted creative directions for consistent visualization
Guidelines for Customer Touchpoints across all channels
KPI definition and measurement before and after execution
Formulation of Brand Growth Strategies and expansion opportunities
Design of Customer Experience and Engagement Strategies
Development of long-term Customer Retention Systems
Crisis and Reputation Management planning
Design of Execution Roadmap for strategy implementation
Delivery of a full Brand Visual Guideline

Online Advertising

Magnify Brand’s Vision, Mission, Voice, Goals & Purpose
Conduct Business, Market & Product/Service Research & Assessment
Perform In-Depth Audience Research & Segmentation
Develop a Comprehensive Ad Content Strategy
Create Ad Creative Design & Copy Aligned with Brand Voice
Use of AI-enhanced Creative Generation for rapid prototyping and campaign visuals.
Setup and Launch Campaigns for Target Audience Segments
Monitor, Test, and Optimize Campaign Performance with Monthly Reporting
Scale Budget and Campaigns Based on Data-Driven Insights

Social Media Management

Deep-dive into the Brand’s Identity (Vision, Mission, Goals, Purpose, Identity & Voice)
Analyze Product/Service Features, Strengths, Weaknesses and Benefits
Define Target Audience Insights, Struggles, and Primal Fears
Audit current Digital Presence across Social media, Websites, and Online Communities
Develop Platform-Specific Strategies and a monthly Content Calendar
Create Engaging, On-Brand content and robust Engagement Tactics
Leverage the Designs & Content using AI-driven workflows to deliver a constant stream of high-quality Brand-Consistent Visuals that align with the Brand’s Identity and Strategy
Monitor Daily Performance and Optimize Campaigns Continuously
Deliver Monthly Performance Reports with actionable insights